Ascend Digital
Self-initiated conceptBrand identity9 pieces
About this project
A logo, colour palette, stationery and social templates for an imaginary digital marketing agency.
The brief
A small agency that sells social media, ads and branding wants an identity that looks confident but not corporate.
How I thought about it
Three colours only: midnight indigo, warm coral and cream. The coral is for the arrow and for emphasis, so it always points the eye to the same place.
What I made
- A logo built from the letter A with an arrow rising out of it, plus an icon version and a reversed version for dark backgrounds.
- A brand guidelines board with colours and type.
- Business cards, a letterhead and three social post templates that use the same system.